Reebok x Face Stockholm - a colorful love story

This fall's collection is the fifth that Face Stockholm has designed together with Reebok. The successful collaboration has this time resulted in both makeup, shoes - and clothes.

Reebok x Face Stockholm AW 2017 can soon be found here at Sportamore.

The fall and winter collection 2017 will be the fifth time that Reebok launches a collection inspired by the Swedish makeup brand Face Stockholm's color palette. The collaboration is a true love story, says Martina Arfwidson, who runs Face together with her mother and the founder of Face, Gun Nowak.

- Reebok felt that they wanted a partner with shared philosophies about female power and being able to express themselves. Then it was extra fun when we realized that we had the same birthday. in 1982, Mama Face Stockholm started and in the same year the first Reebok freestyle shoe came out, which was also the first gymnastics shoe created for women," says Martina Arfwidson.

The two brands' shared interest in empowering girls and promoting women's individuality through visual expression is also evident this season. Fall 2017 revolves around strong tones such as burgundy, eggplant and blue-red mixed with blue and gray. It is also the first time the collaboration has resulted in both shoes and clothing.

- This season we have colorful lipsticks to match the clothes and shoes. It's that athleisure feeling we're looking for where you can work out and then go straight to the coffee shop with your workout clothes on, but still want a fresh lipstick.

The sports bra with decorative ventilating panels in the back is one of Martina Arfwidson's favorites.

The shoe and clothing collection is accompanied by makeup in matching colors from Face Stockholm. "But the matching lip colors are not about having to wear makeup at the gym," explains Martina Arfwidson, "but about playfulness.

- "Makeup is not a must. It doesn't make you beautiful, but it is a fun way to express yourself. Just because we have a collection of burgundy garments, no one is saying that you have to have burgundy lips. It's about expression and playfulness.

Where does the inspiration for the fall collection come from?

- We have a tagline at Face Stockholm that reads "beauty, wit and grace" and when we were thinking about the tagline for this collection, we thought that those three words are almost like three different personalities. And that became the basis for the fall collection. Three models, three different looks and three different attitudes.

What are your favorites from the collection?

- I love the sports bhn with the zig-zag in the back. The burgundy shoes called Hayasu are also great, although I'm not really a Hi Top person.

What do you and your mother Gun Nowak train?

- My beloved little mother is an inspiration in herself. She never sits down that woman! She moves all the time, but she has never had a routine in the sense that she goes to the gym regularly. However, she hikes in the Alps every year with her husband, so I think she has a good basic fitness level," says Martina Arfwidson and continues:

- "As for me, I love running and supplement it with yoga. The gym is not for me, because I love being outdoors, preferably without a watch and without music. I don't run any specific distance and I like trail running a lot. It's my meditation. Some people say that yoga and running don't go together, but for me it's the ideal combination.

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