Say hello to Puma's new ballet-inspired collection!
A sleek bodysuit, lightweight trainers and detailed tops - we love everything about Puma's new Swan Pack collection, fronted by cool Kylie Jenner.
As the name suggests, this collection is inspired by the classic ballet Swan Lake. It has been created with dancers from New York City's world-famous ballet, which is evident in both function and design, but of course you don't have to be a ballet dancer to wear the clothes. The garments and shoes are great for all kinds of exercise.
Swan Pack is part of Puma's Do you campaign, which aims to boost women's self-confidence and convey the message to focus on your strengths and go your own way. The ballet dancer's grace and freedom of expression is the inspiration for the collection.
- It is a mix of Puma's Sportstyle and Performance products where you will find clear nods to the ballet in Swan-inspired details, such as the black and white color palette, the shimmering materials and various feather prints," says Rutger Hagstad, Nordic Marketing Manager at Puma.
Kylie Jenner in the Explosive bodysuit from the collection.
Which products and garments will be available on Sportamore?
- You will find key products such as the Explosive bod ysuit that Kylie Jenner is seen in, a bustier and a mesh tank top in the same series and the new, updated shoe Fierce Strap Swan.
If I'm only going to buy one thing from the collection, what should I go for?
- The Fierce Strap Swan is the shoe that adds a bit of attitude to the whole collection. Here you have mixed the classic training shoe's technology with an exciting design that makes it just as natural for a day in the city as when you burn off a workout at the gym!
Fierce Strap Swan is available in both black and white.
You can find the entire Swan Pack collection HERE!
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